Subscribe to get full access to all our content
interactive news
Instant Noodles Reflect The Fast Changes In China's Economy
Falling sales of cheap foods matches changing tastes and improving living standards (CCSS Level: Grade 7, Words: 390)
Oct 16, 2016 Style & Living
A
A
A

One company, Tianjin-based Tingyi, makes by far the largest amount of instant noodles in China. In fact instant noodles make up around 40% of their profits, while drinks like sweetened ice tea make up the rest. However along with other instant noodle makers, Tingyi is facing a problem as sales of their products have fallen every year for the last 4 years. For example, sales of instant noodles dropped 12.5% in 2015.

There are several reasons for the fall in demand. Firstly blue-collar workers who came to the cities from the countryside were the biggest market for cheap foods like noodles. They only cost a few cents and they were available everywhere. However in recent years these same workers have seen rising income, with their wages growing faster than white-collar office workers.

It is no real surprise that instant noodle sales have fallen so far. They are a good example of what economists call an "inferior good" – a product that people don't want when they can afford better. China's workers are able and willing to pay more for their daily food.

A second reason is that there are now so many more options and choices when it comes to lunch and dinner. Look at any street in a Chinese city and you won't fail to see brightly-dressed food-delivery people on motorcycles and bicycles hurrying to deliver food orders that offer more choices and better quality. Last year, the value of those deliveries was US$20 billion - up 55 per cent from the year before. So quick and tasty options are just an app or phone call away. Students and workers find this very attractive.

Lastly, according to a recent customer survey, half of China's buyers now look for the "best and most expensive" product. So a plastic pot of instant noodles just doesn't cut it. More and more people care deeply about the quality of their food. Pot noodles are seen as a product with too much salt and preservatives. So sales of organic food, bottled water and medicines have seen a steady rise. Even when people do choose the quick noodle path, they are more and more likely to buy an imported product.

In a market of 1.3 billion people, it is likely that companies that can meet Chinese people's changing tastes and expectations will be the winners.

What is the main reason that instant noodle sales have fallen?
The quality of instant noodles has fallen over time
Worker's incomes have risen so they can afford better options
More people have chosen to buy imported products instead
People's changing tastes mean that noodles are not fashionable
Apart from workers, what other sector (that likes delivered food) is mentioned in the article?
students
housewives
white-collar workers
children and teens
The phrase "just doesn't cut it" means…
What was good enough before isn't good enough now
Noodles can not be eaten with chopsticks, but need a knife
It is too difficult to get boiling water on a work site
There are more limits on the quality of instant foods
Related Articles
Cleaning Sprays Can Affect Lung Health In Women
Feb 20, 2018
Labour Soars To Popularity Not Seen For A Decade
Feb 2, 2018
Heart Disease and Depression Tied Together
Jan 26, 2018
'Humanity Star' Satellite Orbiting Earth
Jan 25, 2018
Changi Airport To Stop Announcing Final Calls For Boarding
Jan 12, 2018
NZ Tobacco Tax To Rise Again
Jan 4, 2018
New Standards Set For Manuka Honey
Dec 14, 2017
Not-So-Safe In The Sun
Dec 5, 2017
Consumer NZ's Bad Taste Award Winners Announced
Nov 30, 2017
For Fifth Year In A Row, Air New Zealand Wins Best Airline 2018
Nov 22, 2017
Starting The Bus With A Coffee
Nov 19, 2017
Simple Breathalyser Test For Malaria Could Help Millions Affected By Disease
Nov 7, 2017
The French Butter Crisis Is Spreading
Oct 30, 2017
Wet Weather Causes New Zealand Potato Shortage
Oct 16, 2017
Measles and Rubella Officially Eliminated From New Zealand
Oct 12, 2017
Data Shows More Than 70,000 Hong Kong Households Fall Below Baseline
Oct 10, 2017
Science Found Something Not So Sweet In The world's Honey
Oct 6, 2017
Teachers Often Don't Have The Time To Teach Money Management
Sep 28, 2017
Electric Vehicles Allowed To Use Priority Bypass Lanes In NZ
Sep 27, 2017
Sleep Pods Are Becoming Increasingly Common At Airports
Sep 26, 2017
Alliance Group Opens Up Doors To China
Sep 22, 2017
Toys 'R' Us Plans Bankruptcy Filing As Soon As Today
Sep 19, 2017
Get Up At Least Once Every 30 Minutes To Live Longer, Experts Say
Sep 12, 2017
VW to electrify entire 300-car lineup by 2030
Sep 12, 2017
Lego Sales Drop For First Time in 13 Years
Sep 6, 2017
American Dads Are Getting Older, New Stanford Study Says
Aug 31, 2017
Google Maps Update Might Makes Parking A Little Easier
Aug 30, 2017
Johnson & Johnson Loses In Massive Lawsuit
Aug 23, 2017
Painless New Weight Loss Tool?
Aug 21, 2017
Loneliness May Be More Deadly Than Obesity
Aug 6, 2017
U.S. Kids Overdosing On Dietary Supplements
Jul 25, 2017
Proposal To Raise 'Outdated' Retirement Age Put Forward By Japan's Doctors
Jul 24, 2017
Coffee Lowers Risk Of Dying, New Research Shows
Jul 11, 2017
New Rules Prohibit Restaurants Cooking Some Meat Medium-rare
Jun 25, 2017
Amazon Go Will Game-Change The Grocery Check-Out Experience
Jun 18, 2017
China's Top Bike-Sharing Company Rolls Into UK
Jun 13, 2017
92-year-old Grandpa Gets Seven Speeding Tickets In Five Months
Jun 1, 2017
German Kindergartens Must Report Parents For Refusing Vaccine Advice Under New Law
May 29, 2017
2017 Graduation Spending To Reach Record-high $5.6B in U.S
May 23, 2017
Australia Fails To Adopt Same-sex Marriage
May 16, 2017
Avocado Injuries Keep Medical Staff Busy
May 14, 2017
Which Migrants Report Being The Happiest In New Zealand?
May 10, 2017
School Survey Shows Increasing Numbers of Primary Students Seriously Stressed By Tests
May 4, 2017
Splashing Out On Fancy Salts Is Waste Of Money
Apr 11, 2017
Why We Buy Things We Don't Need
Apr 10, 2017
KFC To Be Delivered By NZ Post
Apr 3, 2017
Can't Swim, Can't Graduate
Mar 29, 2017
One Movement, One Cause, One Earth
Mar 26, 2017
Which Are The World's Happiest Countries?
Mar 21, 2017
Canadian School Teacher Awarded $1M Global Teacher Prize
Mar 19, 2017
Another Country Bans Beating Children
Mar 2, 2017
Remote Island To Remove Junk Food To Fight Obesity And Diabetes
Feb 21, 2017
Olive Oil Is Becoming A Luxury
Feb 15, 2017
Chinese Students Rewarded For Honesty - After Scraping BMW
Feb 13, 2017
The Highest Car Depreciation Rate in the World
Feb 7, 2017
Chemicals In Fast Food Packaging
Feb 5, 2017
Peace Sign Photos Pose Risk for Identity Theft
Jan 15, 2017
Canada Cracks Down On Drivers Who Leave Snow On Cars
Jan 9, 2017
Peanuts Are Back On The Menu For Kids
Jan 5, 2017
France Brings In 'Right To Disconnect' Law
Jan 3, 2017
World's Oldest Pilot Still Flying At 99 Years Of Age
Dec 22, 2016
Health experts recommend 'kangaroo' baby care technique
Dec 14, 2016
Paris Love Locks To Be Sold In Aid Of Refugees
Dec 6, 2016
The Hidden Dangers Of Autumn Leaves
Nov 14, 2016
Chinese Couriers Struggle To Deal With Record Number Of Packages
Nov 13, 2016
Marks And Spencer To Close 60 Stores Worldwide, Including 10 In China
Nov 10, 2016
Beware Of Identity Theft - Some People Want Your Personal Details, Or More
Nov 3, 2016
The Hot New Thing In Baking
Oct 31, 2016
Red Hot Chili Nearly Kills US Man
Oct 19, 2016
Instant Noodles Reflect The Fast Changes In China's Economy
Oct 16, 2016
Boys-only Textbook Launched In Shanghai Primary Schools
Oct 13, 2016
This French Road Is Only There For A Few Hours Each Day
Sep 25, 2016
Cute Bunny Bag To Store Your Things
Sep 19, 2016
Make Sure That Backpack Is Not A Backbreaker
Sep 11, 2016
Elephants Are More Threatened Than We Thought
Sep 6, 2016
New Rules For Cars Entering Departures at Shanghai's Pudong and Hongqiao Airports
Aug 30, 2016
Bike-sharing App Targets Millenials Wanting To Rent Rather Than Buy
Aug 28, 2016
New Ways To Pay On China's Fast Trains
Aug 15, 2016
Rickshaw Ride To Rio
Aug 14, 2016
Traffic Offenses Sent To Your Phone
Aug 10, 2016
Firefiles Provide Luminous Show in Mexico
Jul 28, 2016
A Family Of Adventurers
Jul 26, 2016
Pasta May Not Be Fattening After All
Jul 6, 2016
Edible Insects
Jun 27, 2016
China Urges People to Eat Less Meat
Jun 23, 2016
The Future of Cars
Jun 20, 2016
3D Zebra Crossings
Jun 5, 2016
City Bee, Country Bee
May 31, 2016
Training Sniffer Dogs
May 15, 2016
Breakfast
May 12, 2016
Girl Names Becoming Popular in 2016
Apr 8, 2016
German Government Bans Coffee Pods
Apr 1, 2016
Is This the World‘s Coolest Home?
Mar 31, 2016
Eating Spicy Foods Could Be Good For You
Feb 25, 2016

ac-cor-ding

as said by


v.根据

ac-tiv-i-ty

doing physical exercise, often moving


adj.积极/活跃/活性

at-trac-tive

pleasing or appealing


adj.有吸引力

a-vai-la-ble

able to be used


adj.可用的

bil-lion

a very large number, equal to 10^9


No.十亿

cus-tom

made specially for a particular person


n.习俗

de-li-ver

bring and hand over goods


v.交付

de-li-ve-ry

the carrying of goods to a customer


n.交货/运输

de-mand

the amount of something needed at one time


n.需求

ex-pec-ta-tions

beliefs about the way things should or will be


n.期望

ex-pen-sive

costing a lot of money


adj.昂贵

im-por-ted

brought in from another place or country


adj.进口

in-come

money gained through work or investment


n.收入

in-stant

happening quickly, right now


adj.瞬间

liv-er

the largest organ in the body, which breaks down and detoxifies substances


n.肝

mar-ket

to sell / an area of business, the place where things are sold


v.n,销路/市场

op-tions

things that I can choose from


n.选项    

or-gan-ic

made from something living


adj.有机

plas-tic

man made material such as pvc or nylon


n.塑料

pre-serv-a-tives

chemicals used to stop food going bad


n.防腐剂

pro-blem

something that might be harmful, needing to be solved


n.问题

pro-ducts

things made for sale


n.产品

pro-fits

the amount of money made by making or selling something


n.利润/盈利

qua-li-ty

how good something is


n.质量/品质

re-cent

not long ago


adj.最近    

sur-vey

a view or check on something


n.调查

va-lue

the importance or worth of something


n.价值