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Amazon Serves Designer Fashion Straight From The Catwalk
Amazon gets in on the latest trend in high fashion: see now, buy now (CCSS Level: Grade 9, Words: 251)
Aug 4, 2017 Culture & Entertainment
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This season's latest designer looks are walking straight off the London Fashion Week catwalk and straight to you in less than an hour, thanks to Amazon.

The online retail giant's Amazon Fashion arm has partnered with designer Nicola Formichetti to deliver the six-piece collection to customers as soon as it's debuted on 16 September. If you're in certain parts of London and you have Amazon Prime, your new garments will arrive within 60 minutes of placing your order.

The items include a bomber jacket, giant scarf, hoodie, long-sleeved tee, clutch bag and leggings. Diesel artistic director Formichetti said "the collection has an international street-culture aesthetic with signature Nicopanda graphic motifs and a bold colour palette".

Fashion shows show off new collections to buyers and it used to take six months to filter haute couture looks into shops. But these days, in response to speedy "fast fashion", high street shops such as H&M and Zara quickly copy the latest styles, and designer brands are experimenting with "see now buy now".

The UK's premier fashion event has increasingly attracted mass-market retailers and brands looking to make an impact outside of the traditional seasonal approach in recent years. See now, buy now has also become a key part of both the men's and women's events, led by Burberry's shift to an instantly available timetable.

Amazon is following in the footsteps of brands such as Burberry, Farfetch and Gucci in making designer pieces available to buy, immediately after they appear on the runway.

What is the strategy for "fast fashion" in London?
unconditional refunds
faster fulfilment
discounted prices
priority purchases for Amazon's Prime members
Why do high street stores have to watch "fast fashion" at all?
to respond millenial's "culture of impatience"
missing that moment of wanting, misses the sale
better protection of copyright
all of these
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aes-the-tic

concerned with beauty or the appreciation of beauty


adj.审美

aid

help


n,v.援助

ash

the powdery residue left after the burning of a substance or emitted by a volcano


n.灰

a-vai-la-ble

able to be used


adj.可用的

clutch

a tight grasp or an act of grasping something


n.离合器

cou-ture

the design and manufacture of fashionable clothes to specific requirements and measurements


n.女装

cult

something really popular amongst a group of people


n.礼拜    

cus-tom

made specially for a particular person


n.习俗

cus-to-mers

people who buy goods from a business


n.顾客

de-but

perform in public for the first time


v.首次亮相

de-li-ver

bring and hand over goods


v.交付

die-sel

an internal combustion engine in which heat produced by the compression of air in the cylinder is used to ignite the fuel


n.柴油

di-rec-tor

a person in charge of a company, movie or play


n.董事

ex-pe-ri-ment

something a scientist does to test an idea


n.实验

ex-per-i-ment-ing

performing a scientific procedure, especially in a laboratory, to determine something


v.试验

haute

fashionably elegant or high-class


adj.高级

im-me-di-ate-ly

right now


adv.立即

im-pact

a strong effect


n.影响

in-crea-sing

getting more or bigger


adj.增加

in-creas-ing-ly

to an increasing extent; more and more


adv.日益

in-stant

happening quickly, right now


adj.瞬间

in-ter-na-tion-al

existing between two or more countries


adj.国际

leg-gings

tight-fitting stretch pants worn by women and children


n.紧身裤

liv-er

the largest organ in the body, which breaks down and detoxifies substances


n.肝

mar-ket

to sell / an area of business, the place where things are sold


v.n,销路/市场

on-line

while connected to a computer


adv.线上

re-cent

not long ago


adj.最近    

re-tai-lers

a business that sales goods to the public


n.零售商

tra-di-tion-al

something done for a long time


adj.传统