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Survey Shows Chinese Tourists Less Likely To Shop Till They Drop
A survey shows New Zealand hotels need to up their game to attract more Chinese tourists (CCSS Level: Grade 10, Words: 400)
Jul 19, 2017 Culture & Entertainment
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The latest hotels.com survey of Chinese travellers shows they spent more than a quarter of their income on overseas trips, but they're shopping less and lashing out more on dining and sightseeing.

New Zealand was rated seventh equal among the top 10 destinations Chinese tourists want to visit in the next 12 months, along with Japan, Singapore, Thailand and the UK.

While hotels in New Zealand are focusing their efforts on social media and marketing programmes in a bid to attract Chinese travellers, the investment in on-site services for Chinese guests has decreased, according to the Hotel.com data, with less than 1 percent spending more than $10,000. The study identified key areas where hotels could improve their services.
These include:

  • In-house Mandarin-speaking staff was ranked number one by travellers but was low on the list for New Zealand hoteliers, with only 17 percent currently offering the service and 8 percent planning to in the next 12 months.
  • Chinese payments facilities at hotels, such as Union Pay, rank second for consumers in importance, yet only 12 percent of NZ hotels currently offer these facilities. Only 18 percent intend to offer them in the next 12 months.
  • Translated travel guides were ranked number four buy travellers but were a low in priority for hoteliers; 24 percent are currently offering this and only 5 percent are planning to in future.

The responses were compiled from a survey of 3,000 Chinese residents with had travelled overseas in the past 12 months.

Hotel.com marketing manager for Australia and New Zealand David Spasovic said the New Zealand tourism industry needed to cater to the new generation of Chinese travellers among the 399,000 who arrived in the year to the end of May.

"Chinese travellers make up New Zealand's second largest inbound tourist market. And as the number of Chinese travellers grows, so too do their expectation of new, more adventurous and diverse travel offerings," he said.

The report reveals that tour buses and group travel were on their way our for Chinese travellers, with independent travel now making up 51 percent, eco-tours 14 percent, and backpacking 12 percent, even among older age groups, on the rise.

The report said that younger travellers born in the 1980s and 90s devoted more than a third of their income to tripping abroad, and this reflected the importance of travel as a means of self expression and relaxation.

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ac-cor-ding

as said by


v.根据

aid

help


n,v.援助

ash

the powdery residue left after the burning of a substance or emitted by a volcano


n.灰

con-su-mers

people who buy goods and services for their own use


n.消费者

cur-rent

right now / a flow of water in the ocean


adj,n.当前/潮流

de-crease

become less or smaller


v.减少

des-ti-na-tion

the place to which someone or something is going or being sent


n.目的地/终点

fu-ture

time still to come    


n.未来

ge-ne-ra-tion

all the people born and living about the same time


n.代

im-prove

get better


v.提高/改善

in-come

money gained through work or investment


n.收入

in-dus-try

the making of goods or services


n.行业/产业

mar-ket

to sell / an area of business, the place where things are sold


v.n,销路/市场

of-fer-ing

a gift or present


n.供

re-flect

think carefully about something


v.反映

re-lax

become less tense or anxious


v.放松

re-si-dents

people who live in the same place for a long time


n.居民

re-veal

to make known


v.揭示

sur-vey

a view or check on something


n.调查

tend

regularly or frequently behave in a particular way or have a certain characteristic


v.趋向

tou-rists

people who visit a place for fun or pleasure


n.游客

trans-la-ted

write the meaning of something in another language


v.翻译